The Future of Ideation

In the ever-changing landscape of business, staying ahead of the curve is crucial for success. The future of ideation project aims to do just that by designing new experiences and positioning the business model to adapt and thrive in the years to come. The project begins with mapping out future experiences to identify potential applications that can be implemented within the next 12 months. These ideas are then analyzed and evaluated based on various filters to determine their strategic value.

The acceptability evaluation takes into account the qualities that must be included and promoted to ensure that the outcome meets the innovation goal. This includes considering how well the opportunity responds to existing or emerging human behavior. The nowability evaluation examines which aspects of the plan are achievable today and which should be reserved for the future. It also considers the compromises that may need to be made to achieve the described experience. The viability evaluation looks at the sustainability of the new model and how to make the best use of its collateral benefits. It also determines when the expansion project should be launched.

Finally, the platform-ability evaluation considers whether the opportunity helps advance the concept towards platform leadership and the strategic value of acting upon the model. By utilizing these filters, the future of ideation project allows businesses to position themselves for success in a rapidly evolving market. It encourages innovative thinking and forward-looking strategies to stay ahead of the competition and provide new and exciting experiences for customers.

(2023)